Affordable Fashion: 15 Brands That Seem Expensive But Aren’t

If you enjoy a bit of luxury but don’t have the budget, then you’re in luck. Fashion doesn’t have to cost a fortune.

You can look spectacular and express your unique style for less money if you know which brands to shop at. Countless brands are selling the same quality and variety for half the money.

1. Charles & Keith

Charles & Keith, Seoul, Korea
Image Credit: CC BY-SA 4.0/Wiki Commons.

Once you finish your outfit, you can pick out enigmatic accessories from Charles & Keith. Since they offer excellent quality products, people often mistake it for a more high-end store. Depending on your preference, they have an endless collection of bags with bright colors and earth tones, which cost as low as $53!


Image Credit: ASOS.

If you’ve been invited to a party or are looking for an outfit to spruce a dinner, ASOS is a great place for all your needs. Since they offer a vast array of designers, they have everything you could need in their arsenal at prices that leave your mouth hanging. When in doubt, check ASOS; they’ll have something in stock tailored to you.

3. Intimissimi

Intimissimi, King's Road, Chelsea
Image Credit: CC BY-SA 4.0/Wiki Commons.

Intimissimi is a well-known Italian brand, mostly known for its lingerie. According to Yahoo, it’s one of the most affordable lingerie brands that offers good quality. However, most people don’t know that you can also buy premium staple pieces at a competitive price. Considering their quality, paying $59 for a top-notch cashmere top is not bad.

4. Mejuri

Image Credit: Mejuri Inc.

Mejuri looks like pure luxury, but its prices are much more affordable than they seem. This jewelry brand has timeless pieces perfect for everyday wear and parties.

It offers various accessories, many of which are made of solid gold or gold vermeil. Despite using these high-value materials, Mejuri offers lower price tags because it has eliminated the middleman from the supply chain.

5. Uniqlo

Uniqlo in Perth, Australia
Image Credit: Samuel Wiki, Own Work – CC0/Wiki Commons.

Sometimes, we’re looking for classic clothing that is sleek, stylish, and doesn’t cost a kidney. Uniqlo offers just that. Their slim-fit shirts cost around $40 and come in various colors like blue, gray, and black. They also have chinos and pants that can glam up any dress shirt and fit perfectly.

6. H&M

H & M Fifth Avenue NYC
Image Credit: Ajay Suresh – CC BY 2.0/Wiki Commons.

H&M is a trailblazer in the fast fashion industry, and rightly so. Instead of producing in-house clothing, they outsource it, which means that you get plenty of variety from different designers, all at an affordable price. According to The List, the brand hires over a hundred designers who monitor fashion trends and garments to ensure the best quality.

7. Mango

Image Credit: Jan Hagelskamp, Own Work – CC BY 4.0/Wiki Commons.

Mango is a brand that many shoppers often overlook but is just as good as any of the others on this list. According to the HuffPost, people in the US often neglect the brand because they’re unaware of their cutthroat price points.

However, the quality is worth the investment. For just over $200, you can buy a proper coat made of good-quality fabric that will last you a lifetime.

8. Topshop

Image Credit: CC BY-SA 3.0/Wiki Commons.

If you’re into street-ware clothes, dresses, knitwear, or basically any other style of clothes, Topshop is the place to go. They come off as a luxury brand due to their impressive marketing and branding strategies; however, their clothes aren’t that expensive. You can buy an entire dress for $69 and look like a goddess!

9. Pull & Bear

Image Credit: Pull & Bear.

Pull & Bear strongly focuses on denim and earth tones, which make a great addition to your monochromes. Owned by a Spanish company, they use natural and synthetic fabrics in their collections, making them comfortable and cozy. The shop mainly attracts a younger audience, and it’s marketed as a trendy brand, which can often give a false impression of being expensive.

10. FashionNova

Image Credit: FashionNova.

Since you see celebrities like the Kardashians wearing FashionNova garments, you might think they’re costly, but that’s not the case. Despite the hype, they keep their prices economical so that you can splurge on their denim, swimwear, dresses, button-downs, and more. They even have a collection with Cardi B!

1. Zara

Image Credit: Ajay Suresh – CC BY 2.0/Wiki Commons.

Zara is a fast-fashion brand with top-notch quality items that enhance your wardrobe. It offers some of the most affordable clothing, starting at just $9. They’ve got a vast collection of tops, bottoms, accessories, beauty products, and perfumes. While scouring for clothes, you should check the fabric material; the fewer blends there are, the better the quality.

2. The Frankie Shop

Image Credit: The Frankie Shop.

According to Vogue Business, The Frankie Shop began its fashion journey in 2014 but has opened four locations, two in New York and two in Paris, alongside a thriving online business.

When you enter their stores, the brand looks very expensive and chic, but its prices fall in the mid-range category. The store’s premise is to showcase emerging designers at an affordable price.

13. Loéil

Image Credit: Loéil.

Loeil is a ready-to-wear women’s brand that will make you look like a goddess. According to Loeil, their pieces are manufactured in South Korea, China, Japan, and the U.S., while products are designed in Los Angeles and New Jersey. The unique shapes and fits in tops and dresses make it seem like a runway-ready brand; however, the prices are much cheaper.

14. Eloquii

Image Credit: Eloquii.

What makes Eloquii stand out is the diversity of its size options. Many brands don’t tailor their products to have sizes for all body types, but Eloquii prides itself on its plus-size fits. Not only do they have reasonable prices, their clothing looks like it’s designer.

15. Everlane

Image Credit: Everlane.

Today’s fast-paced streetwear trends are not everyone’s cup of tea, and that’s okay. If you’re more of a minimal clothes person, then Everlane offers a massive collection of silk and cashmere pieces under 100 bucks! Their economical boots are almost indiscernible from a stellar, high-priced brand.

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