In a recent interview with PSM magazine, Kaz Hirai, president of Sony Computer Entertainment America, was quoted as saying:
Generally speaking, over the past twelve years or so, there has been a consumer expectation that disc based games are maybe US $59 on the high end to US $39 on the low end… If it becomes a bit higher than US $59, don’t ding me, but, again, I don’t expect it to be US $100.
Given the PS3’s high $499 to $599 launch pricepoint, delays, rumors of hardware problems and still no final hardware in the hands of developers, can Sony make any other missteps in the upcoming console war?
