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It’sOfficial: E3 2007 Downsized

 |  August 1, 2006


The Entertainment Software Association (ESA) made an official announcement today in response to the rumors floating around that E3 2007 would be canceled. The show will go one but with a new, smaller format. According to the ESA the event “…is evolving into a more intimate event focused on targeted, personalized meetings and activities…” In addition, Gamespot is reporting that ESA President Douglas Lowenstein has stated that the show will be pushed back until July 2007 to “give publishers more time to polish their holiday releases.” (I’m betting that the ESA could use the extra time to get their act together as well.)

Word has it that the exhibit hall, booth babes and schwag will be a thing of the past, and the show will be focused much more on industry insiders in private meeting rooms and conferences. With Sony, Microsoft and Nintendo all hosting their own brand-centric shows, E3 just isn’t cost effective for them, nor does it make much sense when you can completely control the experience of your own shows.

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