According to a report over at PC World, Toshiba may be announcing new HD DVD players as early as next week’s CES show in Las Vegas. In addition, price drops may be coming soon.
When asked about the possibility of upcoming price reductions, Toshiba CEO Yoshihide Fujii was quoted as saying: “At first I thought the price threshold is $499. Maybe coming next is $399 and after that is $299.”
You can currently find the Toshiba HD-A2 HD DVD player at street prices just north of $400, and the Xbox 360 HD DVD add-on for $199. However, the idea that a stand alone player could hit shelves for under $300 could give HD DVD another boost over Blu-ray, which still offers most players at $800 and up (except for the Sony Playstation 3).