In a recent interview with MCV, Green Man Gaming COO Gian Luzio identified one of the reasons why games on physical discs are more popular than digitally downloaded ones: “Previously the minute you had paid your money and downloaded your game it had no re-sale value.” Note the “Previously”, because his company has come to save the day. The plan is simple: the UK-based GMG will buy the “game code” (?) to your digitally downloaded game, and in return you get points, which you can then use to buy games.
The pre-used game codes bought from players will be sold by GMG at a lower price – as I said, customers are not going to send GMG the actual game data or be asked to delete their copy, just the “game code”, which I guess would be the license key or something. Here’s the (Ugly) Green Man Jackhammering the company’s website to completion.
That’s all well and good for consumers, but the real magic here is GMG’s offer to game publishers: Luzio claims that their company will give a portion of a game’s sales to the respective publisher, a crucial element that is missing in physical used-games reselling.
All in all, it seems like a promising scheme to me, although I’m curious as to how they’ll handle supply and demand. Will a game’s code become cheaper as more and more of the games’ codes are re-sold? Will this give rise to a new breed of hardcore gamers who rush through their games just so they can be the first to sell their game’s license (and thus ensure a high buy back price)? Will license keys for all games become standardized? Will Green Man Gaming be the Steam of used games? The GameStop of the Internet? The *insert prime example of another field* of the *insert field*? Why is the Green Man so ugly? Are you still reading? Why?