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Augmented Hyper(Reality): Pop-Up Ads Take Over Your Walls

 |  |  |  |  |  |  |  |  |  January 26, 2010

When I first watched Keiichi Matsuda’s Augmented (hyper)Reality video, I wasn’t sure if I should be awed or frightened by his vision of the world that lies in front of us.


Matsuda’s stunning video clip was created as part of his Masters’ program at the Bartlett School of Architecture, and envisions a future in which augmented reality has embedded itself into our everyday lives, transforming the way we interact with our living and working spaces. A wondrous world of heads-up displays show contextual information for everything from dishwasher status, to tea kettle temperature updates, to an inventory of the items in your fridge. Oh yeah, and lots and lots of ads.

I, for one do not want my kitchen walls covered with banner ads – even if they are targeted to my midnight cravings for Krispy Kremes and Grape Tang (unless Kozmo was still in business and could deliver those items in 30 minutes or less.)

Ah, the future’s so bright, you’ve gotta hope the AdBlock Plus guys are working on an augmented reality version of their app.

[via bldgblog via The Awesomer]