I can certainly understand that the print publishing industry is taking a beating with the poor economy, and many marketers moving ad buys online. I get that the print industry needs to sell issues to stay afloat. What I don’t get is the rationale behind charging more for a cheaper-to-produce digital edition of the publication than the print version costs.
Is the way to save the print journalism business really to fleece the digital savvy early adopters of the iPad? Honestly, I for one will boycott your $4.99 per copy digital version of Popular Science. I can get the print version of the mag for a buck per copy if I order a subscription.
If you think you are going to charge me over four times as much for the privilege of reading your mag on the iPad, you my friend are dead wrong. In fact, I won’t even buy your print mag. It is inexcusable to me to charge four times as much for a product in digital format that has a mere fraction of the costs associated with a print magazine. I hope that all iPad owners stay far, far away from the overpriced publications trying to put themselves back in the black on the backs of digital users alone. I hope the market bears the PopSci digital publication right off the market and sends a clear signal that we expect prices to be reasonable.