OK all you CEOs and other executive types out there let me impart a little secret on you. There is this thing called the “internet”, Al Gore invented it. If you piss off your customers, they will tell everyone they know. If you act like an asshat of epic proportions, you may even find your asshatery immortalized all across the web by a number of sites like Technabob. What I am trying to say is that the little guy has some teeth today.
I mentioned yesterday how AT&T had threatened a customer with a cease and desist letter for emailing the CEO twice over a few week period. The dude took his story online and the shit storm raged in an epic and biblical way ultimately resulting in AT&T realizing that someone had better apologize.
That lucky soul was a senior AT&T VP and he was thrown under the bus headfirst to take blame of the legal threat. The guy who was threatened, Giorgio Galante, told Engadget that he got a call from a senior VP at AT&T who said the whole legal threat was a misunderstanding coming from a bad interpretation of AT&T corporate policy. Galante accepted the apology and still plans to leave for Sprint and a shiny new EVO 4G. AT&T CEO Randall Stephenson should have just answered the dudes email Jobs style and this would have never happened. Is it just me or if the CEO really felt bad and wanted to look good, would he have not called himself? Our pal Steve has pretty much killed the “a CEO is too busy to read your emails” excuse.