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Nielsen Survey: 3dtvs More Appealing to Those Who’Ve Never Used It

 |  |  |  |  |  September 14, 2010


They say the grass is greener on the other side, and that seems to be the case in this joint survey conducted by the Cable & Telecommunications Association for Marketing and Nielsen regarding the appeal of 3DTV. The survey asked a number of American consumers whether they were interested in buying a 3DTV, and the results were hilarious but also expected – overall, people became less interested in buying a 3DTV once they’ve seen one in action. Ouch.

nielsen ctam 3dtv survey

As you can see, the number of people “not at all likely” to purchase a 3DTV within the next 12 months more than doubled after the group being surveyed watched on a 3DTV. But that doesn’t mean that people didn’t find the tech impressive; the top three concerns about 3DTVs were price (68%), the fact that one had to wear 3D glasses (57%), and the simple truth that there’s just not a lot of content in 3D yet (44%). I don’t think that price is a problem; just like any gadget (that’s not made by Apple), 3DTV prices will go down soon enough (and they really already are). I’m with the crowd who hate the damned glasses, but even if there was a glasses-free 3DTV I’m going to stick with my HDTV, simply because I get headaches when I view 3D video. What about you guys? Can’t wait to get a 3DTV or are you fine with your two dimensional world?

[via Nielsen via Geek]



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