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Augmented Reality App Lets Women Try on Swimsuits Virtually

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Written by Shane McGlaun | September 29, 2010

Any man who has ever ended up shopping at the mall with his wife/girlfriend is very familiar with the guy chair. The lone chair sitting there so the guys outside the dressing room holding a purse for their lady have a place to sit while they wait for the inevitable truth, often hours later, that the lady in question didn’t like anything they tried on. A new augmented reality app from a company called immediaC has debuted that hopefully will become the wave of the future for trying on clothes.


The app uses a webcam, which presumably means it is aimed at notebook users rather than those with smartphones. The webcam overlays the person trying on the swimsuits behind the picture of the suit on the screen. The user can then walk back and forth until the swimsuit is in the correct place to see what it would look like. Sorta.

For now, the app is only for swimsuits, but this could be the perfect way for people to see what clothes look like on them when shopping online. I can only hope at some point in the not too distant future it can mean no more need for the guy chair in stores too, but I’m not holding my breath.