Arcosur, a Spanish neighborhood currently in development, is now the proud home of Avenida de Super Mario Bros. (Super Mario Bros. Avenue). Mario himself visited Arcosur, and danced to a violin and cello rendition of the Super Mario Bros. theme, and Nintendo even gave away prizes at the unveiling of the special avenue. Avenida de Super Mario Bros. will have hundreds of homes on it. But Mario and Luigi are not the only video game characters who had a road in Arcosur named after them.
Arcosur will also name streets after Sonic, Space Invaders and Zelda. All in all, the neighborhood will have a dozen video game-related street names, while the remaining 46 roads will be devoted to musical composers and Spanish monuments. The neighborhood is a government-sponsored project, with a goal of providing 21,000 houses for 20 to 35 year old people looking to buy their first homes. That’s a gamer demographic all right.
But as Antonio Almudi Miranda, president of the Arcosur neighborhood association, also admitted the naming was also done as a publicity stunt, but it’s for a good cause. The residents hope that the increased attention to Arcosur will help convince their government to finish the neighborhood on time. Mario needs a castle, you know.