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RuMe Cuff is a Stupid Wallet for Your Coffee Cup

 |  |  |  |  |  December 30, 2010

Sometimes convergence isn’t a good idea.


You know those little cardboard things that go around your cup of coffee at Starbucks? They’re actually pretty ingenious if you think about it. I mean, not only do they function as a buffer between the hot cup and your hand, but they can be used as a form of advertisement. So the company has found a way to bring advertising to their customers, while providing something useful. That’s just plain smart. So why do I hate these RuMe CUFF wallets so much?


After all, they too serve dual purposes. They keep your hand from getting burned, and hold your money. Just because you can make something that does two things, doesn’t mean you should. First, do you really carry a cup of coffee with you so often that it could actually replace your wallet? Second, do you have so few things in your wallet that it’s going to fit nicely around a cup of Joe? Third, and I can’t stress this one enough, you will throw this away at some point. No matter how hard you try, eventually you’ll chuck your cup into the trash instinctively, while donating your funds to the city dump.


There are probably a dozen other reason why this thing is a bad buy. Sure, it’s only $10. But then again, you already have a wallet, and you get one of those cardboard things for free with your coffee. The product page does mention that you can also use it as an armband as well. I still stand by my previous thoughts. Why waste time and money on this thing?

[via Delete Yourself]