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Sharp to License Pioneer Elite Brand for TVs in US and Canada

 |  |  |  |  January 30, 2011


Pioneer Electronics has a line of high-end gear that it sells under its Elite brand. That gear has Blu-ray players and AV receivers among other things and all of the gear is high-end and expensive. The line at one point had produced TVs as well, but those were discontinued.

TWICE reports that Pioneer is now licensing the Elite brand to Sharp to bring new flat-screen TVs to the market in the US and Canada to complement the line of other Elite offerings directly from Pioneer. The TVs will be marketed by Sharp and Pioneer together.

Sharp is also an equity investor in Pioneer Electronics. There is no word on when exactly we will see the sets land or how much they will cost. The Elite line is not cheap so expect the Elite TVs to be priced accordingly.



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