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The MacBook Mid-Air

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Written by Lambert Varias | February 1, 2011

A clever piece of advertising spotted at an Apple Store:

macbook air tied to balloon

ObamaPacman spotted this seemingly convincing demonstration of just how light the MacBook Air is. He even caught it on video…

But both the picture and the video give the illusion away. For one thing, the notebook and the balloon stay in mid-air. Also, you can clearly see two strings tethering the balloon from above.

I’m sure simple math would also pop this myth. But it does make me wonder – how many balloons will it take to lift up a MacBook Air?

[via 9-to-5 Mac]