Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Like Us on Facebook

Technabob is reader-supported. When you buy through links on our site, we may earn an affiliate commission.
As an Amazon Associate I earn from qualifying purchases. Disclosure.

Dell Marketing Stunt Goes Horribly Wrong

 |  |  |  |  |  February 16, 2011


It’s hard to write this with all the laughing I’m doing at how supremely stupid this marketing stunt was. I mean if stupid was an Olympic event, these guys would win all the gold. Bryan Chester and his supervisor, Daniel Rawson – marketers at Dell in Round Rock, Texas, were arrested after a little stunt they pulled went wrong. The duo conceived what may well go down in marketing lore as the single dumbest thing ever.

dell_streak

Apparently, Chester dressed in a biker outfit and put on a skull mask, stormed into the office where other Dell folks worked and yelled at them all to get into the lobby while holding what some called “metallic objects.” Some of the scared workers called 911 and the SWAT team showed up.

The two were arrested and charged with Interfering with Public Duties and Deadly Conduct. The ill-conceived marketing stunt was to show off a new Dell Streak tablet that can interface with a Harley. I guess the guy in the mask was going for Ghost Rider. The part these two should be thankful of is that since Texas is a concealed carry state, they didn’t get shot. We can also be thankful Chester didn’t hone in on the “streak” connection and bust in naked.

[via KXAN]



50-Motor R/C Airplane

50-Motor R/C Airplane

Little Big Ore Mountains

Little Big Ore Mountains

Keycadets Aluminum Screw Trays

Keycadets Aluminum Screw Trays

Hands-on with the 2022 GMC Sierra 1500 Denali’s Super Cruise Tech

Hands-on with the 2022 GMC Sierra 1500 Denali’s Super Cruise Tech

Bentley Bentayga to Get Optional Carbon Fiber Wheels

Bentley Bentayga to Get Optional Carbon Fiber Wheels

Callaway Chevy Silverado SC602 Gains a Supercharger and Keeps its Warranty

Callaway Chevy Silverado SC602 Gains a Supercharger and Keeps its Warranty

Advertisement