When Apple launches a new product, it really likes to be able to say millions sold or something similar once the thing has been out a few weeks. If you mess with Apple’s brag, you will get smacked down. A rumor is swirling that Best Buy messed with Apple’s sales figure mojo, and Apple has retaliated.
If the rumor is to be believed, Best Buy hit its sales quota one day and then took the other iPad 2 tablets and held them for the next day. The rumor is that Apple found out about this practice, and is not happy at all. In fact, the rumor claims that Apple has blacklisted Best Buy and isn’t giving them any more tablets to sell.
I would be mad as a consumer if I went into Best Buy and was told they were out of iPad 2 tablets if they really had them and just wanted to sell them the next day. I guess I can understand where Apple is coming from, but at the same time Best Buy wants its stores to look the best too so who wins here is anyone’s guess.
That all said, Apple’s Tim Cook may have already debunked the rumor, stating “My understanding is most of their stores sold all of their initial supply on the first night of the launch and the balance were out by the following day. I am not aware of any units being held.”