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MMOV Takes Projection Mapping on the Road

by Paul Strauss
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For those of you unfamiliar with projection mapping, it’s a really cool visual technique used to combine the surfaces of real-world structures with projected images to create mind-blowing visual effects. Typically, these light shows require complex manual setups of projection gear to get the effect right, but the guys over at Visual Drugstore built out a mobile rig for projection-mapping.

mmov_projection_mapping_vehicle_1

The MMOV (Multi Media Offroad Vehicle) can be driven to a venue, to quickly facilitate amazing projection-mapping shows just about anywhere, anytime. It’s got 6-wheel drive, and can carry up to 15,000 pounds of equipment on board. Everthing can be hidden beneath the truck’s sideflaps, and quickly revealed for quick setups, (and fast getaways).

mmov_projection_mapping_vehicle_2

The MMOV not only can go offroad, but the truck can be loaded with scads of projection equipment for pulling off impromptu “guerilla” projection shows. It can carry around up to 24 15,000 Lumen projectors, 6 crazy-bright Barco HD30 (30,000 Lumen) or Christie Roadie HD +35 (35,000 Lumen) projectors. The truck can also be used as a mobile DJ/VJ station.

mmov_projection_mapping_vehicle_3

Since Visual Drugstore is based in Munich, Germany, I’m not sure how likely it is that you’ll get to see one of their light shows outside of Europe, but if they can figure out a way to drive across the ocean, maybe those of us here in the U.S. will get to see it too.

mmov_projection_mapping_vehicle_4

For now, you can check out a couple of video examples of the MMOV in action below:

http://vimeo.com/23625611 http://vimeo.com/23626094

For some reason, this truck sort of reminds me of the “EM-50 Urban Assault Vehicle” from Stripes. Maybe I can take it for a ride to get it washed.

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