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Gold and Jewel Encrusted Tata Nano Gives Tatas a Bad Name

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Written by Shane McGlaun | September 21, 2011

I’ve yet to meet a Tata or two that I didn’t think were interesting in one way or another. You could consider me a Tata connoisseur. There is one thing that will turn many people off to looking at Tatas though, and that is if your Tata is encrusted.

Golden Tata Nano

Take for instance this Tata Nano car from India that is encrusted in gold, silver, and jewels. This is the ugliest single Tata I have ever seen. This thing has such little taste that it’s hard to imagine someone whipping out their Tata and allowing this to be done to it. This Tata has copious use of 22K gold with over 80kg of the stuff on the thing and over 15kg of silver.

There are also all sorts of precious jewels adorning the Tata you see here with rubies, pearls, emeralds, and more. That is millions of dollars worth of gold with a price in India where the car was unveiled at 225.17 million rupees for the gold alone. And all that for the most unappealing Tata ever.

[via WSJ]