You might remember that Netflix had plans to split up it’s DVD and streaming options into two separate businesses. The DVD rentals were to go to the Qwikster website, while instant streaming remained on Netflix.
They were already taking heat for the recent price upgrade and users made their outrage known all over again about having to access two websites, so the company caved in and decided to scrap the Qwikster plans.
Netflix CEO Reed “Hasty decisions” Hastings said:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster… Consumers value the simplicity Netflix has always offered and we respect that… There is a difference between moving quickly… and moving too fast, which is what we did in this case.
What will this crazy company do next? Stay tuned.