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What? Gravity Phone Holder Seems to Defy Gravity

by Hazel Chua
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We all know that what goes up must come down. We all know that an object placed on an inclined plane will slowly roll or slide downwards. And that’s all because of gravity. Friction and other forces might slow things down, but gravity eventually wins out. Or does it?

What? Gravity iPhone Holder

The people behind Ideas by Net challenge one of Newton’s laws with their What? Gravity iPhone holder, which is a very simplistic holder that looks like one of those numbers that fast food joints give out when they need you to wait before serving up your food.

So how does it work? There are no magnets, grippers, catches, ledges, adhesives or anything of that sort embedded on the holder to help keep your device in place. It’s all actually just in the angles. The What? Gravity iPhone holder is inclined at a certain angle that makes sure that your phone is supported on its surface without slipping or sliding due to gravity.

The What? Gravity phone holder retails for £3.99 (~$6 USD) if you buy 5,000 units. (Yes, I know you’re probably going “Whaaaat?” right now.) The price is slightly higher if you want to buy just 100 holders £4.84 (~$8) and share them with 99 of your best friends.



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