Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Technabob is reader-supported. When you buy through links on our site, we may earn an affiliate commission.
As an Amazon Associate I earn from qualifying purchases. Learn more.

X-Ray App That Lets You See Through Model’s Clothing Boosts Sales

by Hazel Chua
Advertisement

So here’s more proof that sex sells. I think it’s sort of sad why a lot of retailers push women dressed in skimpy or revealing stuff when they aren’t even selling said clothing (or rather, lingerie) in the first place. Liquor ads? Perfume campaigns? Ads for deodorant?

moosejaw_xray_app

And now it’s spread on over to ads for winter clothing. Yes, you read that right: winter clothing. Moosejaw decided that they wanted to boost their sales by showing their models in their underwear. How? By releasing an X-ray app that worked with their Winter Catalog to do just that.

Just fire up the app and hover your device over the print catalog or digital catalog, and you can see the models in all their near-naked splendor.And it worked, too. Moosejaw has seen a 37% increase in sales from the same period in November of last year. At least they didn’t discriminate, and have both women and men in their undies.

Gary Wohlfeill, Creative Director at Moosejaw, explains the move: “Our goal at Moosejaw is to always create a unique and notable customer experience. Something that everyone who shops with us will want to tell ten friends about. The X-Ray catalog and X-Ray App are designed to create an incredibly cool, interactive and fun experience that breaks the barrier between our print and digital brand.”

What do you think?

[via Oh Gizmo!]



Saguaro Cactus Drink Glasses

Saguaro Cactus Drink Glasses

Medieval Castle Fly-through

Medieval Castle Fly-through

The Centipede Skateboard

The Centipede Skateboard

Advertisement
Some Ford Mustang Mach-E Buyers Will Get Their EVs Late

Some Ford Mustang Mach-E Buyers Will Get Their EVs Late

Fifteen Eleven Design Working on a Gorgeous Porsche 914/Cayman S Mashup

Fifteen Eleven Design Working on a Gorgeous Porsche 914/Cayman S Mashup

Less Expensive Rear-Wheel Drive Tesla Model Y Standard Range EV Debuts

Less Expensive Rear-Wheel Drive Tesla Model Y Standard Range EV Debuts

Advertisement