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Absolut Transparency: Samsung Shows Off 46-inch See-Through LCD on Liquor Display

by Shane McGlaun
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GM is looking at transparent displays for the windows of your car and Samsung is using them to make the coolest and most interactive liquor cooler on the planet (among other things.) Samsung has announced a 46-inch LCD which shows images just like a regular LCD display, except that you can see through it.

Samsung has teamed up with Absolut Vodka to show off the screen on a commercial cooler for its liquor. The screen is the front of the glass cabinet door. The buyers can see advertisements on the door of the cooler and still look inside to see if the cooler is stocked.

samsung_absolut_transparent_lcd

The 46-inch LCD screen has a contrast ratio of 4500:1 and a resolution of 1366 x 768 allowing it to show (720p) HD content. The downside is that the see-through design makes the display have worse than normal color reproduction with a 70% color gamut. Still, it’s pretty cool.

Samsung showed off a similar transparent display demo at last week’s CES, which was used to create what they called a “Smart Window.” What other cool uses do you see for a clear display like this?



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