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Google Makes Search Smarter with Knowledge Graph

by Shane McGlaun
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Google has become such an ingrained part of our lives that virtually all of us have used it at one time or another. When the search giant makes changes to how it returns search results, it’s a big deal. Google has announced a new feature for its search called the Knowledge Graph that promises to enhance its search in three major ways.

Google promises that it will make finding the right thing easier. One example is being able to determine what you really want to find if you make a search for something that can be two different things such as the Taj Mahal. Google says that it will narrow search results for ambiguous terms like Taj Mahal for the monument or the musician with a single click.

The new feature also makes it easier for people to get the best summary of their query along with key facts that people would need for whatever they’re searching for without leaving the page. Google uses example of a search for Marie Curie with a search returning a biography of sorts on the right-hand side of the search results when her name and key facts. It gives you things such as when she was born, died, spouse, children, and her educational background.

The key facts included in that little window were gleaned from Google’s study of the aggregate data that people have been asking for when a search for a specific term. The third thing Knowledge Graph allows is the ability to search more deeply and broadly. For instance, a search for Matt Groening naturally pulls up The Simpsons and key details on the right side of the page where you realize that the names of Marge, Homer and Lisa are those of his parents and his sister. This is an interesting way to give you more details on specific search terms.

Google has started to roll out the Knowledge Graph features to U.S. users, though they haven’t said when the launch will be complete. Check out the video above for more insight into how Knowledge Graph will enhance search results.

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