Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Technabob is reader-supported. When you buy through links on our site, we may earn an affiliate commission.
As an Amazon Associate I earn from qualifying purchases. Learn more.

Subway Straps with NFC Deliver Ads to Japanese Commuters

by Hazel Chua
Advertisement

I think ad people are among the most creative humans in the world. I mean, who else would think of painting houses for advertising campaigns or using the power of sound to tempt people stuck in traffic to grab a slice of pizza?

Not to be outdone, ad men from Japan used a more high-tech means to deploy their ad campaigns to unsuspecting commuters with the use of NFC (Near Field Communication) technology.

NFC-Enabled Subway Straps

FeliCa NFC-enabled subway straps were activated last May 21st and has been serving ads for a travel agency called HIS ever since. The straps let commuters with compatible phones retrieve an embedded URL that redirects their mobile browsers to an advertising website. No personal information is required or transmitted in the process, so there are no worries on the side of privacy or security.

If the move proves to be a big hit, we might soon see similar campaigns launched on our side of the world – just as soon as a few more NFC-enabled mobile devices hit the streets.

[via WirelessWatch via Ubergizmo]



MicroMolder Desktop Injection Molder

MicroMolder Desktop Injection Molder

Superplastic x Gorillaz Song Machine Band Vinyl Figures

Superplastic x Gorillaz Song Machine Band Vinyl Figures

2021 Audi TTS Competition Plus

2021 Audi TTS Competition Plus

Advertisement
2021 Ford Bronco Sport Is Good for 25 MPG in the City

2021 Ford Bronco Sport Is Good for 25 MPG in the City

2021 GMC Canyon AT4 Off-Road Performance Edition Goes on Sale This Year

2021 GMC Canyon AT4 Off-Road Performance Edition Goes on Sale This Year

Win a C8 Corvette AND a 1962 Corvette Roadster

Win a C8 Corvette AND a 1962 Corvette Roadster

Advertisement