For the past few months, a lot of advertising and marketing campaigns have been targeting vending machines. There’s Coca-Cola’s vending machine that gave away free soda for a hug, and the Rugbeer vending machinethat needed to be tackled before it dispensed any beer. And then there’s the Bevmax 4-45, commonly known as ‘Bev’, that dispenses free ice tea in exchange for a tweet.
It’s as smart as vending machines get. It’s located at Wembley Square in Cape Town and encourages people to send out GPS-tagged tweets that include a specific hashtag so they can claim some free refreshments.
Once Bev notices the tweet, it’ll mechanically work to serve you up a can of tea for your enjoyment.
[via Pop Up City]