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Nordic Region Viewers to Get HBO Streaming with No Cable Subscription

by Shane McGlaun
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This is so not fair. How many people here in the United States would love to have access to HBO Go alone for streaming on-demand programs, rather than having to pay for a cable subscription to get it? I bet I’m not the only one you would like that, assuming HBO Go would stream decently at my house.

If you happen to live in the Nordic region and like to watch original HBO shows like Game of Thrones, and Boardwalk Empire – come mid-October you’ll get your wish. HBO announced this week at a press conference in Stockholm that HBO Nordic AB will launch in October. The service will allow viewers in the area access to streaming HBO programming without having a cable or satellite subscription to the HBO network. I’m assuming this is possible because there are no conflicting contractual agreements in the area, whereas the cable and satellite providers hold most of the cards in other parts of the world.

This will be the first time that HBO is going head-to-head in the streaming market with Netflix. According to reports, the service, available at HBONordic.com, will be available for under €10 (~$13 USD) per month. It will also be available as an add-on to a basic subscription service.

[via Variety]



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