X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
AWESOMER MEDIA SITES: THE AWESOMER | MIGHTYMEGA | 95OCTANE

Nestlé’s “We Will Find You” Marketing Campaign: Big Butterfinger is Watching You

by Conner Flynn
Advertisement

Nestlé wants to be like Willy Wonka, but instead of a Golden Ticket, they are using GPS technology. Certain candies like Kit Kats will have GPS in the packaging so that when you open them, the GPS is activated and they can track you down.

Soon after you open a winning candy wrapper, some PR people (presumably not dressed as an armed SWAT team) will come to your door and let you know that you have won a pile of cash. But despite the prize, this whole campaign seems really creepy.

The video is amusing yes, but what about those poor folks who don’t know about the promotion, suddenly getting harassed by PR guys? Some of us value our privacy. At the moment, this campaign is only running in the UK right now. What do you guys think? The money is cool, but some folks will find the idea of being tracked down by their candy bar to be unnerving.

[via Neatorama]

Deals in The Technabob Shop



Prime 1 Swamp Thing Statue

Prime 1 Swamp Thing Statue

Sideshow Gotham City Nightmare Batman Statue

Sideshow Gotham City Nightmare Batman Statue

Advertisement
Bad Mechanical Systems

Bad Mechanical Systems

CAT Pocket Flood Light

CAT Pocket Flood Light

Concepts from Future Past: 2003 Mercury Messenger

Concepts from Future Past: 2003 Mercury Messenger

2019 Volvo XC40 Compact SUV: A Tough Little Robot

2019 Volvo XC40 Compact SUV: A Tough Little Robot