X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Nestlé’s “We Will Find You” Marketing Campaign: Big Butterfinger is Watching You

by Conner Flynn
Advertisement

Nestlé wants to be like Willy Wonka, but instead of a Golden Ticket, they are using GPS technology. Certain candies like Kit Kats will have GPS in the packaging so that when you open them, the GPS is activated and they can track you down.

Soon after you open a winning candy wrapper, some PR people (presumably not dressed as an armed SWAT team) will come to your door and let you know that you have won a pile of cash. But despite the prize, this whole campaign seems really creepy.

The video is amusing yes, but what about those poor folks who don’t know about the promotion, suddenly getting harassed by PR guys? Some of us value our privacy. At the moment, this campaign is only running in the UK right now. What do you guys think? The money is cool, but some folks will find the idea of being tracked down by their candy bar to be unnerving.

[via Neatorama]

Deals in The Technabob Shop



Überleben Firestarter Necklace

Überleben Firestarter Necklace

Vestaboard Split-flap Display

Vestaboard Split-flap Display

Making a Cotton Candy Flower

Making a Cotton Candy Flower

Advertisement
Lotus Evora GT410 Sport Speeds into the US this Summer

Lotus Evora GT410 Sport Speeds into the US this Summer

Electric Ferrari 308 GTS for Sale: Green, Wrapped in Ferrari Red

Electric Ferrari 308 GTS for Sale: Green, Wrapped in Ferrari Red

Ford Performance Sharpens Its Blade with the 2019 Edge ST

Ford Performance Sharpens Its Blade with the 2019 Edge ST