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Coca-Cola’s Pop-Up Dining Room Invites You to Join the Fun

by Hazel Chua

And so, Coca-Cola’s ingenious advertising campaigns continue. Remember their ‘Open Happiness’ vending machines that gave people free coke for a hug? This time around, they didn’t give out free drinks. This time, it was a complete meal – plus an awesome experience that they can tell their grandchildren about in due time.

Coca Cola Pop Out Dining

What Coca-Cola did was team up with the Naked Communications agency and production company Acne to bring Operation ‘Happiness Table’ to life. They deployed a delivery truck that was quickly converted into a food stand (thanks to its pull-out dining table!) and served a scrumptious dinner that was prepared by Italian chef and TV personality Simone Rugiati himself.

The goal of the stunt was to promote eating together with friends and family (and a Facebook app), because that’s where the fun and happiness truly is.

Do you agree?

[via Pop Up City]



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