Most movie marketing is all about creating cool looking posters and teasing us with short trailers, but there is some clever marketing happening in Taiwan for Star Trek Into Darkness. Check out Benedict Cumberbatch locked in his cell in the Ximending Shopping District.
All of the passers-by are probably wondering why this guy was locked up and why an entire prison cell was transported off the Enterprise and back into time.
With this campaign they are really thinking outside of the box. Or maybe I should say cell.