X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Great Geek Gifts in the Technabob Shop! Follow Us: Subscribe | Facebook | Twitter | Pinterest
AWESOMER MEDIA SITES: THE AWESOMER | MIGHTYMEGA | 95OCTANE
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob

Lenticular Lens Trick Creates Child Abuse Ads That Only Children Can See

by Hazel Chua
Advertisement

I think it’s safe to say that most adults know what constitutes child abuse. Unfortunately, the same thing can’t be said for children, who might think that what they’re being subjected to is normal. The ANAR Foundation and Grey Group Spain are hoping to change that, though, with the launch of an ad campaign that uses lenticular printing.

In this particular application, This printing technique lets individuals see different images based on their height.

lenticular_ad

Adults will see a plain poster of a boy captioned with “Sometimes child abuse is only visible to the child suffering it.” On the other hand, the version children will see is that of a bruised and battered boy, captioned with “If somebody hurts you, phone us and we’ll help you,” followed by a hotline number.

Hopefully, this can make kids aware of their situation and encourage them to seek help without fear of repercussions from an aggressor.

[via DIY Photography via Laughing Squid]

Deals in The Technabob Shop



Advertisement

More from Awesomer Media...

Good Smile Marvel Manga Variant Groot Superlog Statue

Good Smile Marvel Manga Variant Groot Superlog Statue

Gentle Giant Deadpool Logo Bookends

Gentle Giant Deadpool Logo Bookends

Rapping Sports Team Names

Rapping Sports Team Names

Sonic the Hedgehog 25th Anniv. Art Book

Sonic the Hedgehog 25th Anniv. Art Book

Vision Mercedes-Maybach 6 Cabriolet Is a Real Land Shark

Vision Mercedes-Maybach 6 Cabriolet Is a Real Land Shark

Ford GT ’67 Heritage Edition Pays Tribute to Le Mans Winner

Ford GT ’67 Heritage Edition Pays Tribute to Le Mans Winner