Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Like Us on Facebook

Technabob is reader-supported. When you buy through links on our site, we may earn an affiliate commission.
As an Amazon Associate I earn from qualifying purchases. Disclosure.

Dominos Wants You to Smell Pizza when You Play a DVD

 |  |  |  |  May 22, 2013


Like other aromatic foods, a good way to sell more pizza is to get folks smelling it. If they smell pizza, they will be more likely to want pizza. And so, in Brazil, Dominos has partnered with advertising firm Artplan São Paulo for their latest campaign. They teamed up with 10 local DVD rental stores and replaced the labels on popular films with a special heat-activated one.


dvd pizza
The label looks like a regular label. You can’t tell the difference. But as it spins and heats up, the label changes and is replaced with the image of a pizza. If that isn’t enough to make you want to buy a Dominos pizza, the label also releases the smell of a fresh pizza.

And if that still isn’t enough, it is printed with “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.” Pretty creative advertising. I wonder what costs will be passed on to renters for the privilege of your DVD player smelling like pizza.

[DVICE via Oh Gizmo!]



Making Patterned Plywood Tool Handles

Making Patterned Plywood Tool Handles

The Boys Presents: Diabolical (Teaser)

The Boys Presents: Diabolical (Teaser)

World Expo Dubai Brazil Pavilion

World Expo Dubai Brazil Pavilion

2001 Ford EX: That Time Ford Made a Concept Dune Buggy

2001 Ford EX: That Time Ford Made a Concept Dune Buggy

Ford Details the Return of the Ranger Splash Pickup

Ford Details the Return of the Ranger Splash Pickup

Tesla Is Increasing the Price on its Full Self Driving Package Again

Tesla Is Increasing the Price on its Full Self Driving Package Again

Advertisement