X

EU Visitor Notice: This Website Uses Cookies

This website uses cookies to improve user experience, to provide analytical data to better serve our visitors, and to serve advertising to fund our operations. By using our website you consent to all cookies in accordance with our Privacy & Cookie Policy.

Your preference will be saved for 90 days, or until you clear your browser cookies.


I AGREE
I DISAGREE
Learn More
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Dominos Wants You to Smell Pizza when You Play a DVD

by Conner Flynn
Advertisement

Like other aromatic foods, a good way to sell more pizza is to get folks smelling it. If they smell pizza, they will be more likely to want pizza. And so, in Brazil, Dominos has partnered with advertising firm Artplan São Paulo for their latest campaign. They teamed up with 10 local DVD rental stores and replaced the labels on popular films with a special heat-activated one.


dvd pizza
The label looks like a regular label. You can’t tell the difference. But as it spins and heats up, the label changes and is replaced with the image of a pizza. If that isn’t enough to make you want to buy a Dominos pizza, the label also releases the smell of a fresh pizza.

And if that still isn’t enough, it is printed with “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.” Pretty creative advertising. I wonder what costs will be passed on to renters for the privilege of your DVD player smelling like pizza.

[DVICE via Oh Gizmo!]

Deals in The Technabob Shop



Balcony

Balcony

Making 50 Chewies

Making 50 Chewies

Corknet Portable Ping Pong Set

Corknet Portable Ping Pong Set

Advertisement
Brabus Mercedes X-Class Adds Style and a Few Ponies

Brabus Mercedes X-Class Adds Style and a Few Ponies

Mercedes AMG GT S Roadster: Wind in Your Hair at 192 mph

Mercedes AMG GT S Roadster: Wind in Your Hair at 192 mph

Bloodhound SSC Land Speed Record Attempt Date Slated for 2019

Bloodhound SSC Land Speed Record Attempt Date Slated for 2019