X

EU Visitor Notice: This Website Uses Cookies

This website uses cookies to improve user experience, to provide analytical data to better serve our visitors, and to serve advertising to fund our operations. By using our website you consent to all cookies in accordance with our Privacy & Cookie Policy.

Your preference will be saved for 90 days, or until you clear your browser cookies.


I AGREE
I DISAGREE
Learn More
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Hundreds of Instagrammers Collaborate on a Short Film for Lexus

by Paul Strauss
Advertisement

Crowdsourcing is all the rage these days, so why not apply the concept to shooting a video? That’s exactly what Lexus did when it got together over 200 fans to each shoot frames for a promotional video. What makes the clip unique is that all of the images were captured and posted via Instagram.

lexus_instagram

The short film, called #LexusInstafilm captured a walk-around of the new 2014 Lexus IS, by instructing each of its Instagrammers to stand (or lie down) in a specific location to capture their still image. 3D mapping technology was used to identify the precise locations where each image needed to be snapped in order to stitch together the final stop-motion video.

lexus_3d_views

Each individual captured their image, applied Instagram filters and posted them with a specific hashtag so they could be filtered and edited into the video sequence later the same day.

lexus_instagram_2

Here’s the final video, along with a little behind-the-scenes footage from the shoot:

Sure, it seems like a whole lot of labor to capture just a few seconds of video, but it’s still a creative way to let so many people could contribute to a single video.

Deals in The Technabob Shop



Eclectic Method: Infinity War Remix

Eclectic Method: Infinity War Remix

The Greatest One Shot Fight Scene

The Greatest One Shot Fight Scene

NASA’s Clair de Lune

NASA’s Clair de Lune

Advertisement
2019 Chevrolet Silverado First Drive Review

2019 Chevrolet Silverado First Drive Review

Steeda Makes Special Bullitt Mustang Even More Special

Steeda Makes Special Bullitt Mustang Even More Special

2019 Mazda MX-5 First Drive Review: Unadulterated Topless Entertainment

2019 Mazda MX-5 First Drive Review: Unadulterated Topless Entertainment