X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Project Subway: Fast Food Fashion

by Hazel Chua
Advertisement

Whoever said fashion and couture must be made from expensive and exotic textiles obviously haven’t laid their eyes on Subway’s newest creative marketing strategy: Project Subway. It spoofs the fashion designer reality TV show, Project Runway, and tasked contestants to come up with the best and most creative fashion designs using Subway sandwich wrappers, napkins and other packaging as their materials.

Couture Subwayzoom in

Four designers competed, and designer Danilo Gabrielli emerged victorious. It reportedly took Danilo 14 hours, spread over two weeks, to create the two Subway couture dresses that he submitted for the competition.

Couture Subway0zoom in

The campaign was launched by Subway in an attempt to encourage people to try one of their sandwiches during their September “SUBtember” footlong promotion. The cool part? Project Subway was actually a part of New York Fashion Week.

subway_dress_3zoom in

[BuzzFeed via That’s Nerdalicious via Bit Rebels]

Deals in The Technabob Shop



Physical Injuries in Movies

Physical Injuries in Movies

Blade Runner Universe: BtS With Adam

Blade Runner Universe: BtS With Adam

Wheel of Future History

Wheel of Future History

Advertisement
2017 Volkswagen Golf Wolfsburg Review: 21st Century Fahrvergnugen

2017 Volkswagen Golf Wolfsburg Review: 21st Century Fahrvergnugen

The History and Evolution of the Mustang, Challenger, and Corvette

The History and Evolution of the Mustang, Challenger, and Corvette

This Russian Truck Has an Appropriately Russian Easter Egg

This Russian Truck Has an Appropriately Russian Easter Egg