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Tea Bags Go from Stressed to Relax, Just Like You With Your Cup of Tea

 |  |  |  |  July 6, 2014


Stressful times call for desperate relaxation measures. Some people play video games, while others take a time out from doing whatever to have a cup of tea and think things through. The latter group is who tea maker BOH is targeting with their newest ad campaign.

boh_tea

To provide a visualization of how tea can relax stressed souls and weary minds, ad agency M&C Saatchi came up with these transforming tea bags that makes drinking tea even more of a pleasure.

For example, a fiery flames transforms into a calm one when the bag is submerged in water. A violent bear turns into a smiling one, while a thundercloud turns into a mere cloud once it goes into the cup.

I don’t drink tea but I would buy these in a heartbeat if BOH ever decided to sell them. Would you?

[NAE Design via Lost at E Minor via Incredible Things]



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