Stressful times call for desperate relaxation measures. Some people play video games, while others take a time out from doing whatever to have a cup of tea and think things through. The latter group is who tea maker BOH is targeting with their newest ad campaign.
To provide a visualization of how tea can relax stressed souls and weary minds, ad agency M&C Saatchi came up with these transforming tea bags that makes drinking tea even more of a pleasure.
For example, a fiery flames transforms into a calm one when the bag is submerged in water. A violent bear turns into a smiling one, while a thundercloud turns into a mere cloud once it goes into the cup.
I don’t drink tea but I would buy these in a heartbeat if BOH ever decided to sell them. Would you?
[NAE Design via Lost at E Minor via Incredible Things]
