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Domeni Co: Luxury Watches For People Who Can’t Afford Luxury Watches

by Stirling Matheson
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Watches can be really cool, and a good watch can elevate a guy’s attire from good to gooooooood. The problem is that really cool ones often , like the Maurice LaCroix Roue Carrée Seconde (my personal favorite), often have really uncool price tags (like the Roue Carree’s $9,900 price tag). Timex’s $50 Weekender standby is all good, but it’s still missing that special je ne sais quoi. Domeni Co., which is now crowdfunding on Kickstarter, is aiming to fix that.

domeni_co_signature_series_watch_1zoom in

Dominick Cullari named Domeni Co. after his grandfather Domenico, who passed his own watch down and started a lifelong obsession with watches that began with doodling them when the other kids “doodled cars or shoes.” Now, after a ton of sketches and a lot of thought, the first Domeni Co. watch has been designed and is set to hit the market soon. Early backers can pick one up for $135, after which the price will jump to $165. The watches will run $215 at retail. No, it’s not Timex cheap, but it is within most people’s range for a special occasion. Luckily, it looks and sounds every bit like a much more expensive watch.

The Domeni Co. Signature Series features a 316L stainless steel 40mm case, a gold-plated Swiss-made Ronda 1069 six-jewel movement, either a Milanese steel mesh or leather band, and water resistance to 50 meters (Roughly 164 feet). Yeah, that sounds like the price would involve a few more Benjamins.

[via Kickstarter]



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