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AWESOMER MEDIA SITES: THE AWESOMER | MIGHTYMEGA | 95OCTANE

Augmented Reality Calendar: CalendARRRR

by Lambert Varias
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Last year, advertising agency We Are Royale made a 2015 calendar as a holiday gift for their friends and families. Then the agency decided to turn it into a special year-long present by making a companion mobile app that added augmented reality features to the calendar.

we_are_royale_augmented_reality_calendar_1zoom in

For instance, the image above shows the calendar’s January page. But if you look at it through the app, the characters on it come to life, as shown in the shot below. The agency will make animations for each page, giving their loved ones a little present every month.

we_are_royale_augmented_reality_calendar_2zoom in

Watch We Are Royale’s video to learn more about the neat present:

Here’s the intro video they mentioned:

I don’t know if the agency plans to sell the calendar, but it did put up the apps and a pdf version of the calendar for free.

[via Motionographer]

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