Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Technabob is reader-supported. When you buy through links on our site, we may earn an affiliate commission.
As an Amazon Associate I earn from qualifying purchases. Learn more.

LEGO Going Green, but Keeping All Its Colors

by Paul Strauss
Advertisement

When the largest toy company in the world says it’s making a major effort to make its products more environmentally friendly, the impact could be huge.

The LEGO Group, which made more than 60 billion pieces of its classic bricks in 2014, has set as a goal to eliminate the current plastic it uses for its products (oil-based acrylonitrile butadiene styrene) in favor of a “sustainable material” by 2030.

lego_greenzoom in

Wait, 2030? That sounds like a long time to make that kind of switch. Why could it take so long? Allan Rasmussen, LEGO’s senior project manager, gave some insight into the lengthy timeframe when speaking at a recent conference: “When I get to a conference like this, I always hear people say: ‘Oh, LEGO. That’s great. I played with LEGO when I was a kid, and now I’ve passed it on to my son and to his son now, and it lasts. It’s perfect.’ And I’m really torn between that. On the one side, I want to say: ‘Thank you. We make a good product.’ On the other side, I want to say: ‘You’ve just shown why my job is so damn difficult.’”

To make this switch, the company is investing $150 million and hiring some 100 people to work in their new LEGO Sustainable Materials Centre in the company’s home country of Denmark. In a release the company said their end goal is to “significantly reduce [their] impact on the planet.” And with the people and money they are pumping into this project, success seems pretty assured.

[via TIME]



Bexar X-1 Wallet

Bexar X-1 Wallet

A Special Offer

A Special Offer

Restoring the Millennium Falcon

Restoring the Millennium Falcon

Advertisement
Hennessey Mammoth 1000 Squeezes Even More Power from the RAM TRX

Hennessey Mammoth 1000 Squeezes Even More Power from the RAM TRX

2022 BMW M5 CS Sedan Packs 627 Horsepower and Seats Four

2022 BMW M5 CS Sedan Packs 627 Horsepower and Seats Four

Here’s Your Chance to Own 2021 Ram 1500 TRX Launch Edition VIN 001

Here’s Your Chance to Own 2021 Ram 1500 TRX Launch Edition VIN 001

Advertisement