Japan has some very weird fascinations and products. A perfect example are these new potato chips. You aren’t really buying these bags of snacks for the chips themselves; you are buying these for the trading cards inside.
These aren’t sports heroes or celebrities, the Handsome Man chips have cards with normal working men from around Japan. These dudes have to apply to get their picture on the cards and aren’t professional models.
If you are wondering, there is a version of these chips with cute Japanese women on the cards as well. The chips are available online for 324 yen, which is about $2.63(USD). That is twice the price of normal chips, but you don’t get handsome men on trading cards with normal chips.