Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob
VISIT OUR OTHER SITES: THE AWESOMER | 95OCTANE

Like Us on Facebook

Technabob is reader-supported. When you buy through links on our site, we may earn an affiliate commission.
As an Amazon Associate I earn from qualifying purchases. Disclosure.

The Perfect “Burger Drop” Created Without CGI

 |  |  August 30, 2016


You know the “burger drop”. No, it’s not when you drop your burger on the floor and cry. Fast food restaurants like to use the burger drop in commercials, showing us each layer of the burger and how fresh and bouncy it is as it falls in place. How you ever wondered how they do that?

burger_drop_1
Well, the burger used is often CGI, modeled and animated for the perfect mouth-watering drop every time, but not all ad directors want to use CGI in their commercials. Director Steve Giralt likes practical effects, so he wanted to use a real burger. He had to build a ridiculously complex machine to make it happen, but he accomplished his goal. Check out the build in the video below, and you’ll have a new appreciation the next time you see a burger drop in a commercial.

The machine is controlled by his “Precision Arduino Timing Relay Imaging Controller”, or P.A.T.R.I.C. for short. It may be a complex contraption, but it made the burger drop look easy. You Steve are a true American and have advanced burger technology by at least a decade. Burger lovers everywhere salute you.

[via Bored Panda via Neatorama]



Outhorse Your E-Mail

Outhorse Your E-Mail

Incase Transfer 2-Way Tote

Incase Transfer 2-Way Tote

Cariuma x Peanuts Sneakers

Cariuma x Peanuts Sneakers

That Time Porsche Made a Cayenne Convertible Concept

That Time Porsche Made a Cayenne Convertible Concept

Bronco and Bronco Sport Heritage Editions Celebrate Classic Bronco Style

Bronco and Bronco Sport Heritage Editions Celebrate Classic Bronco Style

This 1996 VW Polo Harlequin Is ’90s Fashion on Wheels

This 1996 VW Polo Harlequin Is ’90s Fashion on Wheels

Advertisement