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AWESOMER MEDIA SITES: THE AWESOMER | MIGHTYMEGA | 95OCTANE

The Perfect “Burger Drop” Created Without CGI

by Conner Flynn
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You know the “burger drop”. No, it’s not when you drop your burger on the floor and cry. Fast food restaurants like to use the burger drop in commercials, showing us each layer of the burger and how fresh and bouncy it is as it falls in place. How you ever wondered how they do that?

burger_drop_1zoom in


Well, the burger used is often CGI, modeled and animated for the perfect mouth-watering drop every time, but not all ad directors want to use CGI in their commercials. Director Steve Giralt likes practical effects, so he wanted to use a real burger. He had to build a ridiculously complex machine to make it happen, but he accomplished his goal. Check out the build in the video below, and you’ll have a new appreciation the next time you see a burger drop in a commercial.

The machine is controlled by his “Precision Arduino Timing Relay Imaging Controller”, or P.A.T.R.I.C. for short. It may be a complex contraption, but it made the burger drop look easy. You Steve are a true American and have advanced burger technology by at least a decade. Burger lovers everywhere salute you.

[via Bored Panda via Neatorama]

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