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This Hair Dye Changes Color with the Environment

by Shane McGlaun
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You often have to walk far to see that both men and women of all ages like to dye their hair bright colors today. I’m more of a shave the head so I can wear hats without having to comb my hair type of guy, but this is some of the coolest hair dye I have ever seen.

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FIRE dye comes from a company called THEUNSEEN, who says that it was inspired by occult fashion, whatever that means. The hair dye has color changing pigments. They say the dye is responsive to your environment, which is to say that it changes color based on fluctuations in the temperature. The dye is semi-permanent, which means that it will last through a few washes before it must be reapplied. That sounds more like temporary to me.

Colors can run the gamut from black to shades of red, orange, and blonde. It’s very cool and the video is worth watching. Its makers are currently looking for commercial partners so they can produce and market the dye.

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