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Lexus Genetic Select Customizes Cars Based on Your DNA

by Paul Strauss
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Coinciding with the 2018 New York Auto Show, luxury performance automaker Lexus showed off something highly unexpected – a new offering designed to offer the ultimate in automotive customization. Partnering up with DNA analysis company 23andMe, they plan to build cars catered to your exact genetic makeup.

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With Lexus Genetic Select, No longer will you need to decide on things like paint or interior colors, as those will be automatically matched to your DNA. Simply provide a small saliva sample, and in about 2 days, you’ll have a custom-fitted vehicle optimized to your genes. The system will choose from 20 models, 55 trims, 47 wheel options and over 100 color combinations based on your DNA. Even attributes like your sensitivity to the sun will be used to decide whether or not to include a sunroof, and the size of the cupholders will be based on how much coffee you drink.

The video below provides a brief overview of the Genetic Select service:

Crazy stuff, eh? Buyers can sign up for the Genetic Select service starting on April 1, 2018. Scroll down for more information.

 

 

Oh yeah, I forgot to mention one thing… APRIL FOOLS!



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