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Tag: Activex

Mini Augmented Reality Ads Hit Newstands

Mini Augmented Reality Ads Hit Newstands
This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad. Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around. All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect.
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