Tag: Advertisement

Stressful times call for desperate relaxation measures. Some people play video games, while others take a time out from doing whatever to have a cup of tea and think things through. The latter group is who tea maker BOH is targeting with their newest ad campaign.

Coca-Cola rolled out some vending machines in Singapore that gave people free cans of Coke if they hugged it. And now a Terra, a Mexican internet service provider, has launched a similar campaign where free Wi-Fi is up for grabs.

Things can get pretty boring when you’re doing a number two. There was this image that went viral about some of the things people did when they were on the toilet, like read the labels off of shampoo and other toiletries that happen to be in close proximity.

Videos that depict the future of computers crop up every now and then, and although they are fun to watch, most of them are more flash than substance. This clip from Corning Inc. – the glass and ceramics company that gave us Gorilla Glass, among other things –  is no better, since it’s obviously a very biased conceptualization, but it does contain a few neat, if not mind-blowing, ideas.

Rockstar’s hit formula for video games is CMU professor Jesse Schell’s vision of the future: a quantified life, where every activity is a game, with rewards and challenges. Wake up in the morning and as soon as you brush your teeth, and you earn points, courtesy of the toothpaste company!

…at least the part of the game where she says she “runs around the land all day”. I’m no marketing expert, but I just personally find it weird for Square Enix to use 24-year old British singer Leona Lewis to promote Final Fantasy XIII.

In a galaxy far, far away, tuna proved more powerful than any Force. It brought peace and joy to all. Enemies put down their lightsabers and sat down to enjoy a meal together. There was much dancing and posing and who the hell is that dude in the back supposed to be?

Microsoft’s weird-ass marketing campaign telling people to hold Windows 7 parties was asking for a parody, and the folks at Funny or Die are happy to oblige. Here’s a party that millions of pirates will surely be having: a Windows 7 torrenting party!

Directed by Juan Cabral, Sony’s Soundville campaign turned Seydisfjordur village in Iceland into one large sound system for a week. Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots.

Microsoft launched a new series of advertisements a couple of days ago called Laptop Hunters. Here’s how it works, as explained by Brandon LeBlanc on the Windows team blog: “These new ads trace real people as they go on a hunt for a new laptop…The Laptop Hunters are not told they are taking part in an ad campaign by Microsoft.

This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad. Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.

While the October 2008 issue of Esquire magazine got lots of buzz in the marketplace with its E-Ink cover, I have to say I was pretty underwhelmed by the less than exciting visual produced by the blinking display.