Tag: Advertising

Pizza Hut knows how to make a good pizza. They also know how to market their pizza. Check this out. The Blockbuster Box is a pizza box that turns into a projector. The box, once emptied of pizza, lets you place your smartphone inside, at a certain distance from an included lens.

I’ve always had a fascination with parkour. I’m not sure why, but it just looks so awesome. The trouble is that it’s a lot harder than it looks. Thankfully, in this advertisement by Lexus, you won’t have to do any parkour whatsoever.

Want free prints of your favorite pictures? Don’t mind seeing an ad on the back of each print? Then you’ll love Flag. It’s an upcoming image-printing service that comes with its own dedicated app that lets user print 4″x6″ photos for free.

Whoever said fashion and couture must be made from expensive and exotic textiles obviously haven’t laid their eyes on Subway’s newest creative marketing strategy: Project Subway. It spoofs the fashion designer reality TV show, Project Runway, and tasked contestants to come up with the best and most creative fashion designs using Subway sandwich wrappers, napkins and other packaging as their materials.

Remember Beardvertising, where people could pin ads on their beards so they can be walking beardboards? Well, Tokyo-based PR consultant Hidenori Atsumi took a page from that book and came up with their own advertising gimmick that makes use of another body part: women’s thighs.

This coffee machine, aptly called “Bye Bye Red Eye”, doesn’t want your money. Instead, it wants to give you a cup of coffee – provided you prove that you really need it, that is. How? By yawning in front of it.

It’s been a long train ride and you’re starting to get drowsy. So you lean a bit on the window and take in the scenery flashing by… when you suddenly hear a voice telling you about some new gadget or some recent markdowns.

I don’t care much for people who wear fur because I think there are many different and much more humane ways to keep warm when the weather’s being particularly unforgiving. I have no such objections to this ‘fur’ coat commissioned by dairy company Arla, because the ‘fur’ part actually stops at its name.

There are many stupid ways to do yourself in, and advertising agency McCANN has turned a bunch of them into colorful and completely adorable posters for public consumption.

Heineken is setting out to create a wave on social media with their newest advertising ploy: interactive beer bottles. “Interactive” might sound a bit misleading, since all they do is light up when the bottle is lifted.

People know that smoking is bad for their health. Most of them are also aware of the fact that doing drugs might make them loopy. Yet people still smoke and use all the same. Text warnings can only do so much, so for cigarettes, some institutions pushed for manufacturers to print graphic pictures of the negative effects on the actual boxes.

In today’s world of advertising oversaturation, it’s really hard to get your marketing message out. Sure, you can try making a “viral” video, but if you really want to get your name out there, you need to do something a little different to stand out from the crowd.

I think it’s safe to say that most adults know what constitutes child abuse. Unfortunately, the same thing can’t be said for children, who might think that what they’re being subjected to is normal. The ANAR Foundation and Grey Group Spain are hoping to change that, though, with the launch of an ad campaign that uses lenticular printing.

Sometimes, things aren’t what they seem. For example, what looks like a wall to you might look like an ad to someone else. This might sound like a strange occurrence, but it happens more than you think.

You see free Wi-Fi stations all over the place these days, but when was the last time you saw a free ‘No Wi-Fi’ zone? Probably never, if you haven’t been down to Amsterdam lately. Instead of offering free Wi-Fi for bystanders and on-the-go passersby, Kit Kat’s station blocks all sorts of wireless signals instead.

In a world where ads are constantly being shoved into everyone’s face at any given moment, these Billboard Blinds are a welcome change. It’s a concept for an urban intervention that gives people like you and me a choice on whether or not we want to view ads while waiting for the bus or train or while flagging down a taxi.