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Tag: Catalog

IKEA Brings X-Ray Vision to its Catalogs

IKEA Brings X-Ray Vision to its Catalogs
This isn’t the first time a company has tried incorporating technology into catalogs. Remember how Moosejaw released an app with their catalog that let shoppers (and the occasional pervert) see through the models’ clothing. Now IKEA is doing the same thing, minus the sexy models, replaced with lots of hard-to-assemble home furnishings.

X-Ray App That Lets You See Through Model’s Clothing Boosts Sales

X-Ray App That Lets You See Through Model’s Clothing Boosts Sales
So here’s more proof that sex sells. I think it’s sort of sad why a lot of retailers push women dressed in skimpy or revealing stuff when they aren’t even selling said clothing (or rather, lingerie) in the first place.
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