E-Time Controller Plays Sega Genesis/Mega Drive Game Roms

There are plenty of cheap plug-and-play SEGA retro gaming systems out there, but this is the first one I’ve seen that lets you load up your own ROMs and play them on your TV.
The E-Time Game Play Controller ($22 USD) may look like a standalone game controller, but it’s actually a self-contained SEGA Mega Drive/Genesis console.