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Tag: Keiichi Matsuda

Augmented Hyper(Reality): Pop-Up Ads Take Over Your Walls

Augmented Hyper(Reality): Pop-Up Ads Take Over Your Walls
When I first watched Keiichi Matsuda’s Augmented (hyper)Reality video, I wasn’t sure if I should be awed or frightened by his vision of the world that lies in front of us. Matsuda’s stunning video clip was created as part of his Masters’ program at the Bartlett School of Architecture, and envisions a future in which augmented reality has embedded itself into our everyday lives, transforming the way we interact with our living and working spaces.
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