Tag: Marketing

Because bigger is always better (except in the case of a tax bill, and a million other things now that I think about it), Sony recently had an absolutely massive replica of Kratos’ Leviathan Axe from God of War Ragnarök on display along London’s Southbank.

The KFC Tray Typer is a paper-thin Bluetooth keyboard made so that you don’t get chicken grease on your devices. It was created as a promotional item for new KFC locations in Germany. Apparently they were a big hit.

Six packs go too quick. 12 packs? Still not enough. 24 packs? Still not enough. Get all of your beer for the month in one convenient pack with this pack of 99 cans of beer. Of course it comes from Texas, where bigger is always better.

This clever marketing campaign can be summed up in one sentence. When all else fails, try bacon. More people are getting fit these days, running and exercising. However, these people still love bacon. Reebok wants to give it to them.

Most movie marketing is all about creating cool looking posters and teasing us with short trailers, but there is some clever marketing happening in Taiwan for Star Trek Into Darkness. Check out Benedict Cumberbatch locked in his cell in the Ximending Shopping District.

Nestlé wants to be like Willy Wonka, but instead of a Golden Ticket, they are using GPS technology. Certain candies like Kit Kats will have GPS in the packaging so that when you open them, the GPS is activated and they can track you down.

This isn’t the first time a company has tried incorporating technology into catalogs. Remember how Moosejaw released an app with their catalog that let shoppers (and the occasional pervert) see through the models’ clothing. Now IKEA is doing the same thing, minus the sexy models, replaced with lots of hard-to-assemble home furnishings.

It’s no secret that companies who come up with the most creative ads are the ones that get the most attention, therefore, achieving their goal. Procter & Gamble decided to go the unusual route recently, and drummed up a lot of publicity when they launched their QR truck store on the road.

How much is a hug worth to you? One can of Coke, perhaps? That’s what Coca-Cola thinks in its new ‘Open Happiness’ campaign, where they’re sending out legions of vending machines that will give you a free Coke – in exchange for a hug.

Sometimes I wonder why people use the phrase “when pigs fly” when they try to convey that something is impossible. Shouldn’t they say something like “when humans fly,” since scientists could one day genetically modify pigs to give them wings?

Guys are difficult to target when it comes to ads. One of the best ways to get their attention is to plaster a really pretty (or sexy) woman beside the target product, but sometimes, even that doesn’t work.

It’s hard to write this with all the laughing I’m doing at how supremely stupid this marketing stunt was. I mean if stupid was an Olympic event, these guys would win all the gold. Bryan Chester and his supervisor, Daniel Rawson – marketers at Dell in Round Rock, Texas, were arrested after a little stunt they pulled went wrong.

In what can only be a brilliant viral marketing scheme, Wii and YouTube have teamed up to make an advertisement that appears to break YouTube. They employ clever on-screen Flash effects to make it seem like what’s happening in the game is destroying the YouTube website!

Check out these recently sighted Nintendo ads comprised of thousands of individual sticky notes used to create giant versions of The Big N’s classic gaming icons. Taking some obvious inspiration from this earlier video game Post-it art, the colored notes were used to create pixelated versions of Mario, Donkey Kong, Zelda and other gaming characters.