Bandai Meiji Never-Ending Chocolate Bar is Infinitely Inedible

Here’s the latest ridiculous keychain gadget to come to us from the same guys who brought us infinite bubble wrap and the thirst-unquenching beer can simulator. I give you… never-ending chocolate.
Created in celebration of the 84th anniversary of Meiji chocolates, Bandai’s Meiji chocolate bar clips onto your keychain or cell phone and lets you simulate the sensation and sounds (???)