LEGO wrote the book on building blocks and now building blocks are making the LEGO book. Things have come full circle. I mean brick. Check out these official product shots of the $70 ‘Once Upon A Brick’ pop-up LEGO storybook that will be released on November 1st. The set started out life as a design seeking support on the LEGO Ideas website, and after jumping over all of the requisite hurdles, it can finally be a real life set.